Dallas Morning News Bets Ranch on Its Local/Hyperlocal Strategy

For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in charge of that strategy…

Why Chilean Hyperlocal Network Mi Voz Succeeds Where Patch Failed

Over the past decade, the Chilean community news network Mi Voz has transformed the way news is produced, consumed, and sustained in the often neglected small cities and towns outside of the country’s capital, Santiago. In the process, it has also proven that a local news network can be profitable…

Why Local Marketing Is a Function of Commerce, Not Media

I’ve come to believe that the initial narrative about digital — the one about eyeballs simply moving online — actually impedes an effective analysis of the local marketing industry. Once we see local marketing as a function of commerce (ad not media) we start to find a more dramatic shift than previously thought.

Report: Legacy Sales Teams Struggle With Digital Product Sales

The local media industry has come to rely on its sales force as one of its most valuable assets. But a new report from Borrell Associates finds that the legacy sales forces employed by local media companies often struggle to sell digital products…

Why Two Competing News ‘Indies’ in Suburban Charlotte Are Teaming Up

The independent digital community news site Davidson News and sister site Cornelius News are teaming up with six-year-old print-based Citizen Media Group in Charlotte. To see why these competing “indies” decided to partner, and what they hope to achieve, we spoke recently with their founders…

Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue

Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…

How Santa Barbara’s Noozhawk Zeroes In on News and Profits

In the increasingly tough world of community journalism — where both readers and advertisers can be fickle and local advertising markets like Santa Barbara are crowded with competitors — Noozhawk succeeds because it’s not in the news business, but “the business of news.” Here, founder Bill Macfadyen explains what that means…