Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal

A roundup of today’s big stories in hyperlocal content, commerce, and technologyFacebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card (TechCrunch)…. Why Yahoo and Apple Want Foursquare’s Data (Fast Company)…

Without Seamless, Fewer Customers and Higher Margins (Bloomberg Businessweek)

With New Products and Integrations, Belly Looks Beyond Loyalty

A year and a half after launch, and Logan LaHive, chief executive of Belly, has a clear message for the competition: we’re winning. The Chicago-based company has rolled out new integrations with Yelp and Facebook this morning, marking the beginning of the company’s push to move beyond loyalty toward an open, social CRM…

5 Reasons to Add Gift Cards to a Digital Loyalty Program

Promoting customer loyalty is a broad goal that local merchants are tackling in many different ways. While plenty of platforms utilize mobile redemptions and out-of-the-box rewards or coupons to curry favor with consumers, an increasing number of loyalty providers are moving outside the virtual environment with pre-loaded physical gift cards…

Street Fight Daily: Google Unveils New Maps, PayPal Takes Aim at Square

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Eight Years Later, Google Reinvents Its Maps for a Data Rich Web (GigaOm)… PayPal Takes Aim at Square With Free Mobile Payment Processing (CNet)… Google Announces 3 New Location Services for Android (Mashable)…

Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square Likely To Announce Cabs Partnership With New York City (Forbes)… Freespee Raises Further €3.3 Million For Its Mobile Click-To-Call Advertising And Analytics Service (TechCrunch)… Relocation, Relocation, Relocation – A “New” Local Ranking Tactic? (USA Today)…