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Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal

The Editors

Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal

A roundup of today’s big stories in hyperlocal content, commerce, and technologyFacebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card (TechCrunch)…. Why Yahoo and Apple Want Foursquare’s Data (Fast Company)…

Without Seamless, Fewer Customers and Higher Margins (Bloomberg Businessweek)

5 Reasons to Add Gift Cards to a Digital Loyalty Program

Stephanie Miles

5 Reasons to Add Gift Cards to a Digital Loyalty Program

Promoting customer loyalty is a broad goal that local merchants are tackling in many different ways. While plenty of platforms utilize mobile redemptions and out-of-the-box rewards or coupons to curry favor with consumers, an increasing number of loyalty providers are moving outside the virtual environment with pre-loaded physical gift cards…

Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M

The Editors

Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square Likely To Announce Cabs Partnership With New York City (Forbes)… Freespee Raises Further €3.3 Million For Its Mobile Click-To-Call Advertising And Analytics Service (TechCrunch)… Relocation, Relocation, Relocation – A “New” Local Ranking Tactic? (USA Today)…