Just-published Skai Study Reveals Ad Spend Trends
MULO (multi-location) brands have more advertising options than ever before. As the year ends, last-minute decision-making regarding which outlets will deliver the best results challenges valuable marketing budgets. Skai (an omnichannel ad platform specializing in walled garden media) just published its third quarter 2024 Digital Marketing Quarterly Trends Report. Street Fight is among the first media […]
Head of the Class — Back-to-School Marketing Language Trends
Very few seasons connote change the way the back-to-school season does. Even for those of us who are no longer in school, the shorter days and cooler mornings mean that a new school year (and, by default, autumn, if you live somewhere lucky enough to experience it) is soon upon us. And every time summer […]
2025 Marketing: Trends That Will Redefine Success
As 2025 begins, rapid advancements in AI and evolving consumer expectations are reshaping marketing. Gartner predicts that 30% of outbound email messages from large organizations will soon be synthetically generated. For marketers, the challenge lies in embracing these changes while keeping the customer at the center. Here are some of the trends I believe will […]