Best Buy and LG Expand Retail Media Into CTV
Best Buy is extending its advertising business into connected television through a new partnership with LG Ad Solutions, bringing its shopper audiences and sales measurement capabilities to television advertising. The agreement makes LG’s premium connected-TV inventory, including its Home Screen, available to U.S. advertisers through Best Buy Ads. The resulting combination gives brands a way […]
Magnite Connects Retail Media’s Push Into CTV
Magnite is strengthening its role in retail media’s expansion into connected TV. Recent announcements from Walmart Connect and Best Buy Ads place its technology behind two arrangements connecting retailer audiences and sales measurement with television advertising inventory. For multi-location brands and agencies, the significance extends beyond another way to buy streaming ads. These connections raise […]
Walmart’s Vibe Acquisition Shows Its Advertising Ambitions
Walmart has spent the past several years quietly building one of the most formidable advertising businesses outside of the traditional digital giants. What began as a retail media effort designed to monetize shopper data is increasingly evolving into something much larger: a full-funnel advertising ecosystem capable of competing for budgets that have historically flowed to […]
Walmart and Magnite Signal Retail Media’s Next Phase
Walmart’s new partnership with Magnite may signal a broader shift in how retail media networks operate. Rather than requiring advertisers to work within retailer-controlled ecosystems, companies are increasingly looking to make their first-party data available across the platforms agencies already use. For multi-location brands and agencies, the move points toward a more interoperable future for […]