LocalGruv | Street Fight

How to Find Great Salespeople for Your Hyperlocal Business

Stephanie Miles

How to Find Great Salespeople for Your Hyperlocal Business

Finding the right salespeople is one of the keys to success for any hyperlocal startup with plans to sell to local merchants, but identifying and hiring professionals with the right skillsets isn’t always as easy as it sounds. In an effort to bring some clarity to the issue, we checked in with five hyperlocal executives and asked about their strategies for finding salespeople who can effectively sell to local merchants. Here is their advice…

Case Study: Local Deals Site Increases Subscribers With Offerpop Promotions

Stephanie Miles

Case Study: Local Deals Site Increases Subscribers With Offerpop Promotions

When Matt Toomey set out to launch a daily deals site in California’s Bay Area in September 2011, he knew he’d be challenged with competing against industry giants like Groupon and LivingSocial. What Toomey has learned in the 20 months since his company’s launch is that it takes more than just a great idea and close relationships with local businesses to make a deal site profitable — it also takes subscribers…