Locable | Street Fight

Locable Zeroes in on Marketing Solutions for Digitally Challenged Merchants

Tom Grubisich

Locable Zeroes in on Marketing Solutions for Digitally Challenged Merchants

There are 28 million small businesses in America, and Locable considers all of them candidates for its expanded “Main Street for the 21st Century” marketing services. Now Locable is reaching out to those millions of small businesses through its IMPACT Marketing Suite. We caught up with Locable founder and CEO Brian Ostrovsky to talk about his new initiative.

Street Fight Daily: Google Goes After Robocallers in SEO Lawsuit, Apple Acquires Mapsense

The Editors

Street Fight Daily: Google Goes After Robocallers in SEO Lawsuit, Apple Acquires Mapsense

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Files Suit Against SEO Firm Accused of Robocalling, Launches Complaint Center for Users (Search Engine Land)… Apple Acquires Mapsense, a Mapping Visualization Startup (Recode)… Amazon’s Prime Now Expands to L.A., Ramps Up for SoCal Grocery Deliveries (TechCrunch)…

Locable Founder: Community Sites Need More Than News to Thrive

Tom Grubisich

Locable Founder: Community Sites Need More Than News to Thrive

Not every community news site wants to become a network. But that doesn’t mean “one-off’s” can’t benefit from some of the advantages of scale. Locable founder Brian Ostrovsky spoke with Street Fight recently how single publishers can do quite well even in markets where they’re facing competitors who have chosen to go bigger…

Locable’s Aim: To Help Sites Build Community as a Brand

Tom Grubisich

Locable’s Aim: To Help Sites Build Community as a Brand

Locable is a network of 50 local and hyperlocal websites that shows its “partners” how to build community around their brand. It does this through an approach it calls “Main Street for the 21st Century.” In this recent Q & A with Street Fight, the company’s co-founder and CEO Brian Ostrovsky talks about what this approach means, and how community sites can position themselves for success…

What Local Publishers Can Learn From Starbucks

Brian Ostrovsky

What Local Publishers Can Learn From Starbucks

Publishers shouldn’t think about “what thing” they should do to make money, but rather “what experience am I delivering and how can I extend that experience thoughtfully?” If something adds value for readers, adds value for advertisers, and strengthens your other efforts then you should be doing it today…