PODCAST: This Week in Location-Based Marketing — Foursquare, Loc-Aid
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Coke’s campaign with Foursquare to save your parks; finally an app for chocolate lovers to get excited about; plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid…
Street Fight Daily: 09.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
In an effort to diversify revenue and maintain its rapid growth, Groupon is fast evolving its business model. Recently Groupon deals have gone mobile, real-time, and location aware. Now the company has launched “Groupon Goods,” an ecommerce product that marks the company’s most aggressive departure away from its core daily deal offers. (CNET)…
Daily deals service Signpost is growing its sales force at a rapid pace that could surpass competitors like Groupon and LivingSocial by the end of the year, according to the company’s CEO, Stuart Wall. Signpost employs local contractors, called Deal Scouts, to sign up local businesses for the service. (SocialBeat)…