Brands Embrace Live Video to Keep Shoppers Engaged

Live streaming, advertising, and e-commerce are all coming together in a new technology that could change the way brands interact with shoppers online.

“The Covid-19 pandemic has greatly increased the interest in shoppable video tech, on both the brand and consumer side,” says Clicktivated CEO Chris Roebuck.

6 Live Streaming Platforms for Gyms and Fitness Studios

The fitness industry has changed overnight as Covid-19 forces gyms across the country to close their doors. While gym owners wait for the go-ahead to reopen their businesses to the public, many are moving their classes online as a way to generate revenue during the pandemic.

Local fitness studios seem to be having the most success utilizing online platforms designed specifically for their needs. Technology companies offering fitness management software and live streaming tools have stepped up to the plate with tailored offerings for fitness studios and gyms, and some are even finding ways to work together with Zoom, YouTube Live, and other popular video services.

Here are six options that are worth checking out.