Little Pub | Street Fight

Case Study: Connecticut Pub Casts a Wide Net With Patch Ads

Stephanie Miles

Case Study: Connecticut Pub Casts a Wide Net With Patch Ads

Like many entrepreneurs, Daneen Grabe, owner of Little Pub restaurant, has little time to research all the advertising platforms that are available in her town of Ridgefield, Conn. She now spends most of her marketing budget on ads in six local Patch sites, in the hopes of attracting some of the hyperlocal news network’s most plugged-in readers. Here’s why.