How Crowdfunding Is Changing the Way Local Causes Raise Money

Crowdfunding projects are a form of content marketing, a way to inform a reader about an organization and compel them to give without subjecting them to an explicit sales pitch. It fits in with what donors say they want from the causes they support — more results and less solicitation.

Street Fight Daily: Foursquare Redesigns, $15M for Indiegogo

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Foursquare Gets A New Look: Redesign Makes Checking In Stickier And More Social (TechCrunch)…

Kickstarter Competitor Indiegogo Raises $15M (BetaBeat)…

In Scare for Newspapers, Digital Ad Growth Stalls (Reuters)…

Lucky Ant Launches, Extending Kickstarter-style Crowdfunding to Local Merchants

The hyperlocal funding platform, launched earlier today, gives small businesses a way to raise money from the communities around them for specific improvement projects — while simultaneously forging deeper bonds with customers and promoting loyalty…