Joingo | Street Fight

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

Stephanie Miles

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek’s mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone…