John Passerini | Street Fight

Case Study: Sotheby’s Uses Mobile iPad App to Attract High-End Buyers

Stephanie Miles

Case Study: Sotheby’s Uses Mobile iPad App to Attract High-End Buyers

Consumers purchasing multi-million dollar properties want to see more than just static photos and written descriptions when researching homes online. According to John Passerini, vice president of interactive marketing at Sotheby’s International Realty, high-end buyers want to understand the “context” of the properties they’re viewing. To satisfy this need, Sotheby’s used LBS-technology to create a “lifestyle overlay” for its mobile iPad app…