Local Quotables: BJ Emerson, Joe Meyer, Tim O’Shaugnessy and more…
In this week’s column, of all people, the VP of technology at Tasti-D-Lite, BJ Emerson, turned a sharp tongue on location-based services at the LocNav conference in San Jose (“they used to call it ‘stalking'”). Jim Brady talked scale; Joe Meyer described the realization that there was a business in local companies; and one small business owner cleverly noted that Twitter and Facebook don’t do a local merchant much good “if people don’t know where you are located.” Read all of this week’s the wise words and wise-cracks around and about the hyperlocal industry.
HopStop Launches Self-Serve Local Ad Play
Hopstop, the navigation service that pioneered point-to-point transit directions six years ago, has launched an advertising product aimed at local marketers. The self-serve platform allows local merchants to target HopStop users who search for directions to or from their neighborhood with a short call-to-action ad…