News & Analysis

Why Location Measurement and Attribution Are Key to Brand Visibility

by April Nowicki Share this  
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Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

News & Analysis

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…

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