5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies

Having a mobile-optimized or responsively designed website is only one piece of the puzzle for keeping mobile users engaged. Here are five reasons why businesses should consider implementing dual mobile web and app strategies, from leaders in the hyperlocal sphere…

7 Strategies for Creating Effective Mobile Websites

Savvy marketers are ramping up their mobile offerings in an effort to generate attention from the 51% of consumers who say they’re more likely to purchase from retailers with mobile-specific sites. There are some basic principles that marketers large and small can follow to ensure their mobile sites generate the greatest ROI possible. Here are seven tips from experts in the mobile marketing industry about what small business owners should keep in mind.