Why Consumers Should Consent to Share Data

Whose Job Is It to Explain Why Consumers Should Consent to Share Data?

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Everybody is talking about user consent and privacy. Days after Swedish regulators fined Spotify more than $5 million for violating the European Union’s General Data Protection Regulation (GDPR) and failing to inform consumers how their data was being used, and months after Meta saw an even greater fine of $414 million for forcing its users […]

Privacy Laws

Will 2023 Mark a Tipping Point in Data Privacy Regulation?

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Data protection is becoming a key discussion point among advertisers in the U.S. as central provisions in the California Privacy Rights Act (CPRA) take effect and publishers begin rolling out transparency notices to users. Will ​​2023 go down in history as a turning point in data privacy?

User Identification Is a Hot Topic at Identity 2023 

User Identification Is a Hot Topic at Identity 2023 

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Identity 2023, an annual event from the digital advertising identity provider ID5, is back this year, and there’s one topic on everyone’s mind — user identification. 

Gusbourne Wines Leverages Consent-Based ID to Expand Reach Across Cookieless Environments

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Boutique English wines aren’t for everyone. For a purveyor like Gusbourne—a UK-based company known for its high-end sparkling wines—having access to targeted advertising solutions is paramount.