News & Analysis

Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…

News & Analysis

#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy

by Joao-Pierre Ruth Share this  
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In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.

News & Analysis

Openings and New Hires at Verve, Yelp, Star Tribune

by Geoff Michener Share this  
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Every few weeks, Geoff Michener takes stock of some of the latest hires and openings in hyperlocal marketing, tech, and media. This edition includes openings and new hires at Digital Remedy, Shoptiques, adMarketplace, and Motista.

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