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News & Analysis

Retailers Elevate the Customer Journey with ‘Feel-Good’ Experiences

December 9, 2022December 8, 2022 by Stephanie Miles

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Savvy retailers are finding ways to insert joy and lightheartedness into their 2022 holiday marketing campaigns.

News & Analysis

Consumers Seek Brands with Authenticity, Aligned Values

August 11, 2022August 10, 2022 by Stephanie Miles

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Focusing on selling to customers, rather than serving them holistically, is a trap that many multi-location brands have fallen into while they struggle to find the right balance between promotionally-driven and content-driven engagement.

News & Analysis

How to Use Generational Priorities to Optimize Ad Targeting

June 2, 2022June 1, 2022 by Stephanie Miles

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While many brand marketers dig deeper into audience targeting via geolocation, purchase histories, and mobile device identifiers, one of the most obvious differentiating factors between consumers is being overlooked — age.

News & Analysis

LBMA Podcast: SnapChat/Foursquare, SocialRadar Acquisition, Hero Digital

December 2, 2016December 1, 2016 by Asif Khan

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Nadaam Cashmere + Cleanly, Hurd, Exponential Interactive, Bizly, PAI + MagTek, Skyhook & Verifone, Age UK with ClearChannel, and GeniCan.