Street Fight Daily: 04.01.11
What’s happening around media, technology, advertising and startups in hyperlocal, every week day.…
Rupert Murdoch’s News Corp. has acquired Larchmont, New York-based hyperlocal network theLoop for an undisclosed sum.“Hyperlocal news is a trend in news consumption that’s here to stay,” said a well-placed News Corp. executive. (theLoop)…
Walgreens is the first retailer to try a major national Foursquare promotion. Most of the retail chain’s 7,600 locations are now offering store patrons who check in on the geo-social platform 15 percent off eligible items and 20 percent off Walgreens-branded products. (Clickz)…
Location-based services will be so all-pervasive by 2014, experts believe, that it will be possible to locate every one of us every second of every day. But has the law caught up to technology? (Guardian)…
Street Fight Daily: 03.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
According to a new study by Borrell Associates, the portion of the local online advertising market held by internet “pureplays” (as opposed to outlets affiliated with other media) is no longer expanding. For the third year in-a-row, the share of revenue going to pureplays has stayed the same. (PoMo Blog)…
Gordon Borrell on what is driving local advertising growth, why newspapers will fall behind the internet, and why Groupon is such a success. (Media Life)…
As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism? (ScribeMedia)…
Street Fight Daily: 03.30.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Are expiration dates on Groupon deals illegal? Groupon was sued eight times in all of 2010 — but in 2011, that pace has increased. It’s been sued in federal court 12 times this year. (PaidContent)…
CBS Local Digital Media and CityGrid Media have partnered on an advertising/listings initiative targeting local businesses that want to get broad exposure to online and mobile consumers across the country. (Broadcasting & Cable)…
How to start your own local news site. Tips from a Berkeleyside co-founder. (10,000 Words)…
Street Fight Daily: 03.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Ex-TBD chief Jim Brady joins Journal Register “to lead the Digital Transformation of all of its newsroom on all platforms.” (Journal Register Company Press Release)… A new study from Borrell Associates has found that national Internet pure-plays Autotrader.com and Groupon have taken the lead in generating advertising dollars in many local markets. (NetNewsCheck)… Human participation — and thus social media — is central to successful hyperlocal platforms. It’s all about community empowerment. Here are 4 interesting hyperlocal social media ideas. (eMedia Vitals/Ron Mwangaguhunga)…