#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.

How Harman Takes Electronics Marketing to the Local Level

Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.

Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car

“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technologyGoogle Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…