How Agencies and Advertisers Can Target Relevant Audiences During Covid-19

Since establishments have limited services to take-out, pick-up or delivery, advertisers are creating geofences where they know consumers are still going. Rather than using the actual footprint of a restaurant, advertisers can use custom polygons to include the pick-up area in the parking lot or the QSR’s drive-through area.

Getting creative to find restaurant audiences is just the tip of the iceberg, however. Even when large portions of the population are staying home, there are ways to find and advertise to audiences that are high-intent in a range of consumer categories. There are several commercial and public locations that you can target to help find audiences that are relevant to your clients and your campaigns. Below I detail optimal strategies for major categories of brick-and-mortar physical businesses.