Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue
Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…
Openings and New Hires at the LSA, GoLocalPDX, ElasticBox and UpSnap
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at the Local Media Association, PlaceIQ, Colony Logic, Sonata, Happenings Media, Ping4 and more…
5 Tips For Optimizing Hyperlocal Sites For Tablets
The real question for hyperlocal publishers isn’t how important tablet readers are, but how best to cater to this group. The publishing standards that work on PC browsers don’t always translate to tablet screens. Here are five strategies that hyperlocal publishers should consider when creating content for readers on tablet devices…
Hyperlocal Publishers Join SOPA Protest
Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”
What Publishing History Tells Us About Sustainable Hyperlocal News
The consistent market opportunity to provide relevant information at a community level dates back thousands of years, and it grows with each technological innovation. Yes, the tools have changed, but with each level of innovation a feasible business opportunity exists…