GumGum and JW Player Partner to Bring Contextual Targeting and Viewability to Video

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A new partnership between the digital advertising platform GumGum and JW Player, a video platform for broadcasters and publishers, could be a game changer for brands and agencies looking for deeper insights in video environments. 

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GumGum Helps Marketers Reach Gamers with Intrinsic In-Game Ads

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A new partnership between the contextual-first digital ad platform GumGum and Frameplay, a company that enables intrinsic in-game advertising, could give multi-location brands a way to reach gamers in select markets while also enhancing the playing experience for those seeking more in-game rewards.

GumGum Partners with Xandr on Transparent Ad Solution

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With growing demand for cookieless targeting solutions, the contextual-first global digital advertising platform ​​GumGum announced a partnership with Xandr on an accredited cookieless solution for advertisers. Xandr now becomes the first major DSP to offer GumGum’s contextual intelligence technology, Verity, to allow brands to ensure their ads are placed in contextually relevant environments.