GumGum Partners with Xandr on Transparent Ad Solution

With growing demand for cookieless targeting solutions, the contextual-first global digital advertising platform ​​GumGum announced a partnership with Xandr on an accredited cookieless solution for advertisers. Xandr now becomes the first major DSP to offer GumGum’s contextual intelligence technology, Verity, to allow brands to ensure their ads are placed in contextually relevant environments.