growth hacking | Street Fight

Dealmakers: Growth Hacking with Sales Automation Technology

Charity Huff

Dealmakers: Growth Hacking with Sales Automation Technology

We tend to think of fragmentation as a major hurdle, but it means opportunities as well — to leverage content, data, and analytics to create an efficient, effective lead pipeline. Investors are turning their attention to this opportunity, pouring money into and acquiring companies that facilitate sales and marketing automation. What distinguishes the companies receiving investment dollars this year is that they uniquely embrace the concept of “growth hacking.”

Street Fight Daily: Google and Flipkart Partner to Eliminate Apps, Groupon’s Ideel Takes a Hit

The Editors

Street Fight Daily: Google and Flipkart Partner to Eliminate Apps, Groupon’s Ideel Takes a Hit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With a Mobile Website Like An App, Flipkart Takes a Swipe at Apple (New York Times)… Groupon Site Ideel to Pack Up and Ship Out of New York (Crain’s New York Business)… Legacy Retailers Struggle to Ramp Up Mobile Marketing (Ad Age)…