Groundwork | Street Fight

Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition

Stephanie Miles

Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition

Customer engagement will always trump customer acquisition at Groundwork Coffee, an organic coffee roaster with seven outposts in the Southern California area. The company has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called FiveStars…