Greg Sterling | Street Fight

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

Noah Elkin

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

The venerable apps vs. mobile web debate continues to rage on but it is largely a distraction for local merchants. Business owners do need to understand the changing media landscape to make the most effective possible use of their limited marketing budgets, but their time and their dollars are better spent on marketing fundamentals rather than investing in the increasingly difficult and crowded race to acquire, retain, and monetize app users.

Recent Studies Show Mobile’s Broadening Reach

Damian Rollison

Recent Studies Show Mobile’s Broadening Reach

The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…

Street Fight Daily: LivingSocial a ‘Stronger’ Company, Factual Founder’s Past

The Editors

Street Fight Daily: LivingSocial a ‘Stronger’ Company, Factual Founder’s Past

A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial a ‘Better, Stronger’ Company, Says Grotech’s Don Rainey (Washington Business Journal)… Why The Man Who Already Changed The Internet Forever Is Trying To Do It Again (Business Insider)… 5 Reasons Foursquare Is Losing The Social Local Mobile Revolution (ReadWrite)…

What We Mean When We Talk About ‘Hyperlocal’

Laura Rich

What We Mean When We Talk About ‘Hyperlocal’

When we launched Street Fight, we expanded the term “hyperlocal” from its traditional use pertaining only to passionate, driven, highly local publishers who were the first to act on the erosion of local media’s business. We have applied it to include anyone who is disrupting and taking market share from traditional media and offering local businesses new ways to reach consumers…