Recent Studies Show Mobile’s Broadening Reach
The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…
5 Things SMBs Need to Know About Their Customers in the Multiplatform Era
In a Street Fight webinar Tuesday sponsored by YP, Greg Sterling, a senior analyst with Opus Research and contributing editor at Search Engine Land spoke with Sanjay Sood, YP’s SVP of consumer platforms, about new strategies small businesses can use to get discovered by consumers in the smartphone age…
Study: Facebook Sees Growth as Local Search Source
A new study by Yext finds that consumers have started to come to Facebook to find local information. The study found that a little over 12% of respondents used Facebook to find local information, nearly twice the number for specialized-sites and a few points shy of the Yellow Pages/Local directories…
What We Mean When We Talk About ‘Hyperlocal’
When we launched Street Fight, we expanded the term “hyperlocal” from its traditional use pertaining only to passionate, driven, highly local publishers who were the first to act on the erosion of local media’s business. We have applied it to include anyone who is disrupting and taking market share from traditional media and offering local businesses new ways to reach consumers…
Street Fight Daily: Abraham Leaves eBay, Opentable Acquires Foodspotting
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… eBay Loses Head of Local Jack Abraham (Fortune)… OpenTable to Acquire Foodspotting for $10 Million (The New York Times)… Why the Future of Local-Mobile Advertising Is Not What You May Think (Screenwerk)…
Street Fight Daily: 02.09.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)…
AOL Hires Chief Content Officer for Patch (Reuters)…
‘There Are No Layoffs Planned,’ Says Patch (Romenesko)…
Editor’s Take: The Apps vs. Browser Debate Is a Distraction
The venerable apps vs. mobile web debate continues to rage on but it is largely a distraction for local merchants. Business owners do need to understand the changing media landscape to make the most effective possible use of their limited marketing budgets, but their time and their dollars are better spent on marketing fundamentals rather than investing in the increasingly difficult and crowded race to acquire, retain, and monetize app users.