The initial launch of the GMB API in late 2015 allowed partners to maintain listings in near-real-time and at a much greater scale than was possible before. Now we’re in the midst of another sea change. Since the beginning of 2021, the API has been undergoing a complete overhaul from the ground up, a change that, once completed, will leave us with a totally different architecture that is more flexible and capable of much quicker iteration. This means, in all likelihood, that Google My Business as it is used by partners and the businesses who work with them will be able to move faster to fix issues and release new features.
Google Local Search Trends IV: Federation
The initial launch of the GMB API in late 2015 allowed partners to maintain listings in near-real-time and at a much greater scale than was possible before. Now we’re in the midst of another sea change. Since the beginning of 2021, the API has been undergoing a complete overhaul from the ground up, a change that, once completed, will leave us with a totally different architecture that is more flexible and capable of much quicker iteration. This means, in all likelihood, that Google My Business as it is used by partners and the businesses who work with them will be able to move faster to fix issues and release new features.