5 Dashboards for Monitoring Nearby Social Content

Social media has become a go-to channel for small business marketing, but whether a business is successful at achieving its campaign goals depends largely on strategy. Here are five examples of location-based social monitoring dashboards that merchants can try.

Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologygnip_1x1Twitter Embraces Its Data and Buys Gnip (GigaOm)… Google’s Microcamera Contact Lens Is Coming to an Eyeball Near You (Time)… Seeking Growth, The Payments Industry Embraces New Technologies (TechCrunch)…

5 Tools For Analyzing Location Data from Social Media

The volume of data available through social media overwhelms marketers of all sizes, including large brands with hundreds of outposts. Whereas it might be possible for a merchant with a single location to manually monitor the tweets, reviews, and photos being posted about his business each day, that kind of personal attention to detail is virtually impossible for larger brands. Here are five examples of platforms that marketers can use to make sense of the location-specific data coming from social media.

Street Fight Daily: NYT Tests Native Ads, Online Retailers Dabble Offline

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The New York Times Experiments with Native Advertising… On Two Wheels (Nieman Journalism Lab)… From Clicks to Bricks: Online Retailers Dabble in Physical Stores (AdAge)… Apple: ‘We Did Not Make a Bid For Waze’ (Mashable)…

Street Fight Daily: Google Eyes Waze, Postmates Looks to NYC

A roundup of today’s big stories in hyperlocal content, commerce, and technology... Google Said to Consider Buying Waze (Bloomberg)… On-Demand Delivery Startup Postmates Preparing for NYC Launch (TechCrunch)… INFOGRAPHIC: How Location Data Is Being Collected And Transforming The Mobile Industry (Business Insider)…