Gnip

The volume of data available through social media overwhelms marketers of all sizes, including large brands with hundreds of outposts. Whereas it might be possible for a merchant with a single location to manually monitor the tweets, reviews, and photos being posted about his business each day, that kind of personal attention to detail is virtually impossible for larger brands. Here are five examples of platforms that marketers can use to make sense of the location-specific data coming from social media.