LBMA Podcast: Uber, Geoscape, Sensewhere and Parking Ginza

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Canada’s CN Tower + Aruba, Ping app for AirBnB, Lowe’s with more Robots, Here Maps,, JCDecaux + Amatil.

Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

The Miami-based company is dedicated to providing data and analytics systems centered around the U.S Hispanic population along with other “new mainstream consumers,” says CEO Cesar Melgoza. This includes consumers from various culture backgrounds, as well as age-based shoppers like millennials, and also the LGBTQ community.

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft’s $9 Billion Price Tag Was Too High for GM… Uber and Alphabet Rivalry Heats Up Over Self-Driving Vehicles, Mapping Tech, Ride Hailing… Square Forges Relationships with Competitors to Expand its Business Opportunities…