How Brands Are Targeting Moms with Localized Campaigns

Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. Here are five examples of hyperlocal strategies that brands are using to target moms right now.

How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates.

Street Fight Daily: Twitter Offers Brands Its Audience API, AirBnB Testing Local Commerce Bots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Audience API to All Brands… AirBnB is Working on Bots to Catalyze its Travelers’ Local Spending… Poking Around the Location Data Potential of Pokémon Go…