geofence | Street Fight

5 Strategies For Launching a Location-Targeted Mobile Campaign

Stephanie Miles

5 Strategies For Launching a Location-Targeted Mobile Campaign

Mobile ads show a 42% lift in performance when they’re targeted based on the location of a business, but there’s still debate as to how tightly marketers should target their ads to optimize the performance of their campaigns. Here are five questions to ask yourself when deciding how targeted to make your mobile campaign…

Going Beyond Standard Location Targeting to Reach Mobile Audiences

Annisa Farese

Going Beyond Standard Location Targeting to Reach Mobile Audiences

It’s important to focus on not just the reach of a geofence, but also on effectively targeting your business’s relevant mobile audiences. A little extra strategic effort goes a long way, and there is much to gain from leveraging the variety of data currently available and layering it appropriately to suit your campaign’s specific strategies and tactics…

Using Geofence Data to Understand Local Consumers

Gretchen McNeely

Using Geofence Data to Understand Local Consumers

With all of the locational data being logged these days, it’s becoming more and more important to have ways to contextualize and understand it all. While this kind of analysis obviously is very important in government, military and non-business environments, it is also highly relevant for merchants and advertisers focusing on hyperlocal targeting and campaign assessment…