Report: Gen Z Welcomes Ad Tracking

Report: Gen Z Welcomes Ad Tracking

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When Gen Z goes on a voyage of product discovery, they usually do so via social media, and boy, do they like to be tracked—much more so than their older cohorts. According to findings released today and titled, “From A to (Gen) Z: How and Where Young Consumers Are Shopping,” by Tinuiti, the largest independent performance […]

How Retailers and Brands Can Entice Gen Z

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Deals, mobile capabilities, and authenticity — these are some of the principles for attracting Gen Z shoppers. But how does the data support this common wisdom about enticing the youngest adult consumers? And what steps can brands and retailers take to win their dollars this holiday season?

What Younger Shoppers Demand from Digital Experiences

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The customer experience company Verint conducted research to determine just what younger shoppers value in digital experiences. Street Fight connected with Jenni Palocsik, VP, marketing insights, experience, and enablement at Verint, to discuss the company’s findings.

How Brands Can Rock TikTok to Reach Gen Z

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The bottom line for brands is that by being strategic about platform priorities, emphasizing authenticity, and nurturing organic social, marketers can reach the influential Gen Z audience they need to survive and thrive.