7 Ways For SMBs to Maximize the Benefits of Online Scheduling

Before adding new platforms to the marketing mix, merchants should fully utilize the scheduling systems they’ve already implemented at their businesses. Here are seven examples of ways that merchants can maximize the benefits of online booking tools.

7 Ways Hyperlocal Vendors Benefit From Self-Serve Sales Models

By doing away with expensive sales teams and giving local merchants a way to buy ads or services through automated systems, vendors can keep acquisition costs low and also reduce churn…

Case Study: Meineke Partners With Full Slate for Online Scheduling

As consumers get more comfortable going online to book appointments and services, companies nationwide are rushing to keep up with demand. For larger businesses with multiple locations, however, instituting an online scheduling system isn’t always a cut and dry process. Rather than jumping in head first, Meineke Car Care Centers has taken a measured approach to online appointment scheduling. The company partnered with Full Slate and launched a pilot program at 30 Meineke locations…

8 Strategies for Generating Buzz Around a New Hyperlocal Platform

Entrepreneurs need more than just a great idea to launch a successful hyperlocal business — they need a way to promote it. Here are eight strategies for generating PR and promoting a new hyperlocal platform, delivered by executives who’ve been in that very same position…

7 Strategies for Dealing With Online Reviews

While nobody doubts that positive reviews can be good for a business, many merchants aren’t quite sure how to encourage their customers to post their opinions online — and how to respond when they receive negative feedback in such a public forum. We spoke to five experts in the field and asked what businesses should consider when managing their online reviews…

Case Study: Massage Therapist Uses Scheduling to Propel Online Marketing

Massage therapist Lisa Bedoya knew there had to be a better way to schedule client appoints than via email or phone. Since turning to Full Slate late last year, Bedoya has noticed an increase in repeat clients. She attributes this boost in business to the ease with which clients can now make appointments online, as well as the email newsletters and special coupons she sends out…