Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.
Walmart, Walgreens, and Sephora are all using artificial intelligence technology to improve the retail experience. While the majority of use cases for AI in retail have focused on enhancing the shopping experience for customers, forward-thinking analytics firms are innovating and developing new uses for their existing AI technology.
The analytics firm Fractal Analytics is pushing forward in the retail space with its own solution that relies on AI to forecast the cost of retail store remodels, as well as determine the ROI from large-scale renovation projects. Although Fractal works solely with Fortune 500 companies, the solutions it is developing could be adopted more broadly throughout the retail space.
Brick-and-mortar retailers are looking for an edge in their fight against the e-commerce behemoths, and as the battle rages on, it’s looking like artificial intelligence might be the answer.