Fajitas & 'Ritas | Street Fight

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

Stephanie Miles

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

The game dynamics of location-based services like SCVNGR aren’t just for consumers’ kicks. Fajitas & ‘Ritas proprietor Brad Fredericks in Boston, for one, has paired SCVNGR, as well as its spinoff service, LevelUp, with social advertising company LocalResponse to create a loyalty program that rewards customers for repeat visits. And if anyone’s counting, LevelUp is winning by at least a mile…