Holidays 2024 Installment 7: Christena Garduno Predicts the Spending Future
Christena Garduno is the CEO of Media Culture, a performance marketing agency. As we continue our Holiday Shopping 2024 trends predictions, she offers her perspectives on what and where people will experience retail gift shopping this year. What is your #1 prediction for the holiday shopping season? “Experiential retail will play an even greater role […]
Experiential Marketing: Connections Over Impressions
Experiential marketing is the future of advertising, not just because it’s fun for participants and makes them feel more connected to the brand – though that’s true in a well-executed campaign. It’s the future because it’s more effective. As Business News Daily notes, when people participate in a brand experience or interaction, 40% say they […]
Building a Successful Experiential Marketing Campaign on a Budget
For many businesses, the most significant disadvantage of an experiential marketing campaign is the price tag. Depending on the event you plan, the number of guests you invite, and the location you choose, the costs associated with your event can ring up to tens of thousands of dollars. Fortunately, I can fill you in on […]