Emodo Supply | Street Fight

Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising

Anna Kramer

Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising

In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.