DOOH Finds New Growth in Existing Screens
Digital screens already operating inside commercial buildings are creating new opportunities for DOOH advertising. Vertical City’s expansion to 10,000 elevator screens shows how existing infrastructure can become a scalable media network and why accessibility and measurement will determine its value to advertisers. Digital screens installed for building operations are becoming a new source of advertising […]
Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads
Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.