Dunkin' | Street Fight

How Mobile and OOH Can Defy a Dip in Traffic to Coffee Shops During the Otherwise Hot Winter Season

Julie Bernard

How Mobile and OOH Can Defy a Dip in Traffic to Coffee Shops During the Otherwise Hot Winter Season

With AAA reporting that 91% of the 112.5 million people in the US who travel during the holiday season take a road trip during that time span, it’s intuitive to dovetail mobile creative with digital out-of-home creative, targeting all these travelers who are undoubtedly moving about the country … and outside their usual stop-for-coffee routines. Below are some strategies to bear in mind when trying to reel in the customer at year’s end.