Duane Forrester | Street Fight

Finding the Balance Between Relevance and Reach in SMB Content

Damian Rollison

Finding the Balance Between Relevance and Reach in SMB Content

It’s simple enough to say that creating great content or a great platform should be enough to bring users to your door; but if they have no idea you exist, getting the word out effectively is both a matter of reaching your intended user base and staying within the confines of an algorithmically defined concept of quality content. For small and medium-sized businesses, the challenge is to be present and available to customers and potential customers in multiple online venues in a way that conserves effort while remaining effective…