D'Mai Urban Spa | Street Fight

Case Study: Brooklyn Spa Uses Credit Card Data to Identify Consumer Trends

Stephanie Miles

Case Study: Brooklyn Spa Uses Credit Card Data to Identify Consumer Trends

At D’mai Urban Spa, owner Daniella Stromberg spends roughly $45,000 a year in credit card processing fees. Frustrated by the feeling that she wasn’t getting anything for her money, she turned to Swipely for help. Using the company’s payment marketing platform, Stromberg has been able to identify patterns and gain insight into how outside factors, like the weather, affect consumer behavior…