Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.

Report: Local Digital Revenue to Reach $38.1B by 2016

In its updated U.S. Local Media Forecast, BIA/Kelsey says interactive and digital ad revenues are growing by 12.4% per year. Within the local media sphere, search encompasses a slim majority, 51%, of online ad revenues, with the local search market, projected to reach $10.2 billion by 2016, outpacing the rate of growth of overall search. The report projects 16.2% annual growth in the local display market, reaching $5.1 billion by 2016.

As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

With seven weeks remaining until Election Day, it’s seeming clear that the ballots of specific swing voters in specific neighborhoods in Florida, Ohio, Virginia and other battleground states could once again decide the presidency. Recent polls show the two candidates neck-and-neck in several states, and campaigns, super PACs and other interest groups are employing geographically targeted political ad platforms more than ever…