With Product Launches, Drift Moves Conversational Marketing Into Prime Time
By launching a Conversational Advertising product, Drift is looking to create a new category of online advertising—one that leads potential customers directly from digital ads to real conversations, without relying on the types of static landing pages and lead forms that tend to slow sales processes down.
Street Fight Daily: Publishers Desert Instant Articles, Walmart Bets on VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Facebook’s Instant Articles Partners May Have Abandoned It… Walmart Looks to Revolutionize Retail with VR Acquisition… Vogue and GQ Will Test Content Inside Amazon’s Echo Look…
