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Case Study: Delaware Coffee Shop Sees 50% Return for Daily Deal Customers

Stephanie Miles

Case Study: Delaware Coffee Shop Sees 50% Return for Daily Deal Customers

At The Java House Café in Middletown, Del., (pop. 18,871), Cleo Clarke has run promotions with a couple of daily deals sites. She’s managed to turn 50% of those group coupon buyers into repeat customers. Clarke is now exploring Foursquare as a way to tap into her tech-savvy customer base — 90% of whom currently use smartphones…