How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

Vendors are pulling out all the stops to help small and mid-size businesses acquire and retain a higher percentage of their customers. And as merchants increase the number of platforms they use for local promotions, they’re relying more heavily on dashboards to correlate their digital efforts with financial successes.

Tackling the Problem of Measurement in Local

“Google’s always had the disadvantage of being a more complex and opaque product than Facebook,” writes David Mihm, “but it feels like they’ve made almost zero progress on this front in the last eight years.”