Conversational Advertising Is Entering MULO Marketing
Conversational AI is rapidly becoming another place where consumers discover local businesses and the advertising infrastructure is beginning to follow. As brands prepare, the challenge is shifting from simply being recommended by AI to managing paid visibility at scale. For years, digital advertising for multi-location brands followed a familiar playbook. Consumers searched Google, clicked through […]
Yext Wants to Be the Infrastructure Layer for Agentic Marketing
For most of the last decade, local marketing technology was built around helping brands rank in search engines. That model is beginning to change as AI-powered search experiences, agentic marketing, recommendation engines, and conversational assistants play a larger role in how consumers discover and evaluate businesses. According to Yext’s recent Consumer Search Behaviors report, 28% […]