CriticMania | Street Fight

Case Study: Managing Online Reputation in a Healthcare Setting

Stephanie Miles

Case Study: Managing Online Reputation in a Healthcare Setting

As the healthcare industry evolves, it’s becoming increasingly common for physicians to utilize hyperlocal tools for both patient acquisition and retention. As the public relations director at Nova Medical Group, one of the largest integrative primary care practices in Northern Virginia, Melanie Schmidt is responsible for spearheading the group’s digital marketing initiatives. She works with hyperlocal vendors like Demandforce, CriticMania, and Binary Fountain on patient acquisition and retention efforts…

7 Mobile Tools for Customer Communication

Stephanie Miles

7 Mobile Tools for Customer Communication

When it comes to customer service, convenience is everything. Businesses that expect customers to reach out with questions in person or via telephone are taking the wrong approach. Here are seven tools that local merchants can use to communicate with customers and answer questions about product availability, hours of operation, location, and other basic support information…