Crave Labs | Street Fight

5 Misconceptions SMBs Have About Mobile Advertising

Isa Jones

5 Misconceptions SMBs Have About Mobile Advertising

Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they’re hearing from SMBs…

7 Platforms Local Merchants Can Use to Build Mobile Websites

Stephanie Miles

7 Platforms Local Merchants Can Use to Build Mobile Websites

Fifty-four percent of smartphone users now use their phones to “pre-shop” before arriving at stores, and 51% of consumers are more likely to make purchases from retailers with mobile sites. Despite this, only 4.8% of retailers in the U.S. currently have mobile websites. In response, a number of hyperlocal companies have stepped up with platforms that SMBs can use to easily create mobile-optimized sites. Here are seven of them…

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

Jeffrey Peden

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

Local businesses already recognize the need to follow the eyeballs from traditional media to mobile, but they are looking for partners to facilitate the move. Publishers are that partner. They already have the relationships with local advertisers. They already are a trusted guide, their publications a reliable channel, and they’ve already bought into the value of mobile…