CPG Companies | Street Fight

How Packaged Goods Companies Use Location to Market on Mobile

Annie Melton

How Packaged Goods Companies Use Location to Market on Mobile

The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…