How Packaged Goods Companies Use Location to Market on Mobile

The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…

Street Fight Daily: Foursquare Partners With Twitter, Amazon Eyes Hotel Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Twitter and Foursquare Just Struck a Deal (Fortune)… Amazon’s New Hotel Business Begins to Take Shape (Skift)… Mobile Will Account for 72% of US Digital Ad Spend by 2019 (eMarketer)…